Price per sq ft vs comparable in the area → get a benchmark.
Freehold status / developer reputation.
Size vs configuration (studio/1-bed vs 2-3 bed) and whether that aligns with your goal (live vs rent vs flip).
Service charge / maintenance cost (sometimes affordable entry hides high ongoing cost).
Location: accessibility to transport, amenities, schools if living; or to tenant demand if investing.
If off-plan: verify payment plan, completion date, terms & escrow.
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